Thursday, April 17, 2014

X-rated marketing by Isuzu

Isuzu has decided to promote their new trucks as "X-rated" with the instructions that we should, "Go on, have a perve."  Added to that they are running a promotion with the prize being a trip for "you and three mates" to "5 Hot Nights" in Bangkok.

Thailand hosts Asia's largest sex industry and it's estimated that around 250,000 Western males visit each year for the purposes of sex tourism.  Around 32,500 of these are Australian men.  If you, like me, find Isuzu's campaign unacceptable click here to sign the petition.  If you want to read more, click here.  Collective Shout have previously been successful in getting their message heard by advertisers so go on and let Isuzu know they should rethink their message.

No comments: