Tuesday, October 16, 2012

IKEA - how many stores do you need?

Interesting article in the Brisbane times today.  Here's the section that caught my eye:

As part of the strategy to improve its competitive edge and spread costs, Mr Hood said Ikea would look to double its Australian store base from five on the east coast to at least four in Sydney, four in Melbourne and three in Brisbane. There was potential to build a store in Canberra and on the central coast.
 
Four stores each for Sydney and Melbourne? Do we really need four IKEAs?

By the way, did you notice the article repeatedly used "Ikea" instead of the correct "IKEA"?  It's an acronym, people.

13 comments:

Tasmanian said...

Yes. We do. We need one in my suburb.

Petrina said...

I didn't know that it was an acronym. Now I feel informed.

Karen said...

I am no great lover of IKEA. The sensory experience inside an IKEA store is a bit too overwhelming for my poor little brain to cope with.
But I'm sure that as the population of our country continues to grow, the need for flat packed furniture will continue to grow with it...
I think I knew IKEA was an acronym. But what does it stand for? Something in Swedish?

Deb said...

Yep. I just don't think we need the other three.

Deb said...

:)

Deb said...

The I and the K are the initials of his first and last name, the E is the first letter of his family farm and the A is from the name of the town he came from. Oh, the useless stuff I know!

Jean said...

Oh, yes, we do. We need one closer than 45 minutes from me! :) Last time we drove there, the kids threw up in the car and I didn't buy anything because I really need to go to a store twice before making big budget purchases. And there was no way I was going back after that! :)

Deb said...

Oh, bad IKEA trauma! Even cheap Swedish meatballs won't make up for that.

Caroline said...

Can somebody please explain the attraction (for someone whose never been there)?

Caroline said...

Sorry about the poor spelling!

Deb said...

I like shopping there because: (1) the kids can touch everything and sit on all the furniture and no one minds. If I'm a homewares store elsewhere with three children, I have to be on high alert! (2) It turns out my children will behave brilliantly if bribed with the offer of Swedish meatballs at the end. Who knew! (3) They do offer some furniture designs that are especially kid-friendly or family-orientated. For example, the couches we bought just before having kids that have removable covers we can chuck in the washing machine have proved an excellent investment. Likewise, our change table, high chair, toddler beds, feeding bowls,toy box and hanging storage have all been IKEA stuff. I know some people don't find the quality so good but I've found it quite durable. (3)I don't like making decisions. Some people find IKEA overwhelming - I'm kind of the opposite. I have to buy an X. Most of the time I know the IKEA price will be pretty good. They have four X options. Choose one. Done. Otherwise our local shopping centre might involve scouring 5 different stores and a big headache. (4) My kids think it's an "outing" and I think it's a place I can get stuff done on my to-do list. We all go home happy.

Caroline said...

Sounds good (especially the couches), but I suspect I'm one of the ones who'd find it overwhelming. Thanks for the explanation.

Deb said...

It really does help if you go with someone else who is familiar with the place on your first trip. Their "system" for shopping is a little different to your standard store and it can be frustrating and overwhelming. But it's fun once you have it under your belt!